Cardinalus’ business is focused on enhancing is clients business value through the incorporation of location technologies.
For recreation, I enjoy flyfishing. So when I saw how Cheeky Fly Fishing was using maps to help explain the range of fishing reels they offer, I was intrigued.
Cheeky offers a number of fishing reels to suit different fishing environments. Those environments are location dependent so they use a clever map to illustrate where the reels are best suited – from the mountain streams and ponds, to larger rivers and eventually the open ocean. By sliding the mouse over the various product labels different regions of the map are highlighted to illustrate the preferred zone for each reel.
The application is effective but certainly not advanced in terms ofdata handling and representation. However it caused me to think about other applications companies might consider to more effectively illustrate their product and service offerings.
A few quickly came to mind:
Those are just a start. The point is that spatial representation of your company’s product and service data can benefit your customer’s experience. And that’s a good thing.