A recent article in the Financial Post reminds us of what the real estate industry has known for a long time – location is everything.  Many factors influence the price of property but in the end, location is fixed and according to Elton Ash of Re/Max “The location is always critical. The location is directly tied to price. Nothing beats location. Ever.”

So what about other industries?  Absolutely for many.

Geo-industry analysts predict returns to strong economic growth in 2010 for technology companies in the sector while broader based technology gurus are consistently recognizing the importance of location within other technology products and services.  Erick Schonfeld of TechCrunch puts “Geo” in second spot in his prediction of technologies that will have a significant impact in 2010.  He points to the recent Twitter acquisition of Mixer Labs, creator of the GeoAPI as evidence that tech companies see geolocation capability as a must have in their products and services.

My opinion is that increasingly opportunities will exist for geo technology companies to leverage their expertise in markets outside their traditional areas of business.  The challenge will be to identify the real opportunities from the fluff.  Many of the opportunities will look quite different from traditional location based markets and the winners will be the ones who can figure out how to structure themselves to match the market requirements.